In 2022, Facebook generated nearly 114 billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed 127 billion U.S. dollars by 2027. The social platform is responsible for roughly 19 percent of the global ad revenue.
Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
- Premium Statistic LinkedIn annual ad revenue 2017-2027
- Premium Statistic Media companies: ad revenues 2022
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Meta ad revenue in the U.S. 2018-2024
- Premium Statistic Snapchat: global advertising revenue 2017-2027
- Premium Statistic Search ad revenue share of leading search sites in the U.S. 2021
- Premium Statistic Pinterest ad revenue in the U.S. 2016-2020
About the region
10
- Basic Statistic Facebook: global mobile advertising revenue Q3 2019
- Basic Statistic Meta: average revenue per user 2011-2023
- Basic Statistic X/Twitter: distribution of annual revenues 2010-2021, by segment
- Premium Statistic Global Instagram follower engagement rate 2024, by type of post
- Premium Statistic Marketing agencies: methods of charging clients 2014, by channel
- Basic Statistic Facebook: average revenue per user 2011-2023, by region
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Basic Statistic Alphabet: global marketing expenditure 2013-2023
- Premium Statistic Digital ad spend growth 2021-2026, by format
Other regions
10
- Premium Statistic U.S. advertising revenues of social networks 2017-2021
- Premium Statistic Digital ad spend per internet user in Latin America 2023, by country
- Premium Statistic Most useful information channels on Twitter according to users Japan 2020
- Premium Statistic Most-used social media channels by companies in Vietnam 2020
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
- Premium Statistic Leading Facebook advertising agencies in Spain 2020, by engagement
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Affiliate, email, comparison sites ad spend in France 2012-2023
- Premium Statistic Government budget for social media and influencer advertising Indonesia 2017-2020
- Premium Statistic Digital share of ad spend in Denmark 2019-2022
Related statistics
9
- Premium Statistic Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Leading Facebook advertisers in Mexico 2021
- Premium Statistic Mexico: growth of display ad spend 2017-2019
- Premium Statistic Display ad spend in Mexico 2011-2019
- Premium Statistic Pinterest ad revenue per user in the U.S. 2016-2020
- Premium Statistic Mobile ad spend in Mexico 2023, by format
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
- Premium Statistic Argentina: top shops, retail, and restaurant brands 2022, by digital ad spend share
Further related statistics
9
- Paid ad methods used for B2C content marketing North America 2022
- Online advertising of companies in China 2016
- Breakdown of U.S. online ad revenue 2023, by format
- Pfizer's ad spending 2006-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Leading trends in technology in restaurants in the U.S. 2015*
- New U.S. donors - retention rate by age and channel
Further Content: You might find this interesting as well
Statistics
- Paid ad methods used for B2C content marketing North America 2022
- Online advertising of companies in China 2016
- Breakdown of U.S. online ad revenue 2023, by format
- Pfizer's ad spending 2006-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Leading trends in technology in restaurants in the U.S. 2015*
- New U.S. donors - retention rate by age and channel
Statista. (August 25, 2023). Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/
Statista. "Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars)." Chart. August 25, 2023. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/
Statista. (2023). Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/
Statista. "Advertising Revenues Generated by Facebook Worldwide from 2017 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Aug 2023, https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/
Statista, Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/ (last visited May 21, 2024)
Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars) [Graph], Statista, August 25, 2023. [Online]. Available: https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/